Go live checklist

Websites / Showpad

Pre-Launch Approval

Has the client given final design approval?
Do we have all final copy files (including SEO titles, descriptions, alt texts)?
Was the copy based on proper keyword research?
Have brand assets (logos, favicons, fonts, etc.) been approved and finalized?
Are fonts legal to use? (paid vs free)
Has the social share image been created?

Website Setup

Robots.txt checked → site is discoverable on launch.
Sitemap generated and accessible (/sitemap.xml).
Submitted sitemap to Google Search Console.
Canonical domain set → Prioritize non-www over www unless specifically mentioned or previously set (301 redirects in place).
SSL certificate installed and working.
Analytics configured (GA4/GTM).
Cookiebot or GDPR/consent banner added.
Run a SEMrush / Screaming Frog scan to detect broken links, missing meta tags, etc.

Performance & SEO

Run PageSpeed Insights / Lighthouse test (desktop & mobile).
Optimize images (WebP/AVIF where possible).
Ensure proper meta tags (titles, descriptions, OpenGraph, Twitter cards).
Check for proper heading structure (H1, H2, etc.).
Verify 301 redirects for migrated pages (if redesign).
Ensure schema markup is added where relevant (FAQ, products, articles, etc.).

Security

Make sure admin accounts use strong passwords & 2FA (if available).
Remove test accounts and dummy data.
Disable directory listing on server.
Check for security headers (HSTS, X-Frame-Options, etc.).
Unnecessary console logs removed.

CMS-Specific (WordPress)

“Discourage search engines” setting turned OFF before launch.
Check for plugin updates and remove unused plugins/themes.
Enable automatic backups.
Set up caching plugin and test speed improvements (if needed).
Verify forms work and send to correct recipients.
Activate Sucuri & 2FA plugins.
Make sure WP_DEBUG mode is false

QA & Testing

Cross-browser testing (Chrome, Safari, Firefox, Edge).
Mobile & tablet responsive checks.
Test all forms (submission, confirmation, notifications).
Check 404 page is styled and working.
Verify internal links and external links are functional.
Test embedded media (videos, maps, iframes).

Handover & Documentation

Deliver login credentials securely to client. (Secure google mail/ keeper)
Provide a manual if client will manage content.
Store project files and final backups Github (make sure all the work is pushed)

Post-Launch

Create a list of plugins that were used for accounting & follow up & add them to the file.
Add the site to the maintenance list.
Wordpress: create a dev@bbc.be account & add it to Keeper.
(optional) Plan in a retrospective/debrief
Update Git's Readme file

Showpad

Algemeen

Tracking

App name
Client name
Correcte verwijzing naar experience type in manifest
Tracking werkt

After deploy/assign

Partner-code toevoegen aan sheet of version & datum van release toevoegen
Versie pushed naar Github (merge with main if delivered)